Favourite Avenger?

7/22/09

OMG #3

Quietly. Almost Overnight. Americana has changed and nobody gives a damn. I guess we need more MJ coverage. Heck, I didn't even see all that much reference to the 40th anniversary of the freakin moon landing.

BUT THIS! This is HUGE! Coca-Cola has changed the shape of the Two-Liter Bottle!!!

Coke is changing the shape in order to give the two-liter the contour shape of its 20 oz. bottles. Which, by the way, the contour bottle is trademarked...

They started the transition down here in Birmingham and Chattanooga and now our Kroger has ALL Coke products in the new digs. I hear that they may not be up north yet but they...are...coming...

Gotta say, the pourability is pretty tight. And it seems that the packaging is smaller. I doubt that the environment was a major concern for the new bottle but I guess we gotta take baby steps with that. At least until the Earth melts. But, now that I mention it, can we trust them that it is still TWO liters in there?

That's one small step for man, one giant leap for beverages.

1 comment:

Anonymous said...

I hear they are also testing an extremely limited "In the pants" edition. Unfortunately in the Nashville area the market appears to be low-rise.